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Wednesday, August 7, 2013

LEGO Simpsons 2014 Confirmed

We ran a story about LEGO Simpsons rumours back in March. Now it seems they've been confirmed, according to an article in Danish newspaper dr.dk today. This is a translation of the article, courtesy of Google:

"One of the most-loved, arch American families are now emerging as LEGO figures. These are the yellow cartoon family, The Simpsons.

There has long flourished rumours of an impending romance between 20th Century Fox Television, the production company behind the successful series, and LEGO, but only now being co confirmed.

We'll see Homer, Bart, Marge and the others next year, says Mads Nipper, marketing director with responsibility for product development, marketing and sales of LEGO.

The launch of the characters is a "small product news" in the beginning, but if the reception is strong enough, can quickly turn up the production.  It will be a small launch, but it will hopefully be fun and exciting for those who like the Simpsons universe, says Mads Nipper.
The target audience for The Simpsons are teenagers and adults, but there are also many children who know them, says product manager at Top Toy, Carsten Nielsen. He has seen the figures as they appear in the 2014 catalog, and he says that "they are really well made."

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