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Monday, August 19, 2013

Hasbro Launches KRE-O Cityville® Invasion, Innovative Construction Line Featuring New Sonic Motion Technology

Hasbro Launches KRE-O Cityville® Invasion, Innovative Construction Line Featuring New Sonic Motion Technology

Kids will be Wowed by Zany New Characters, Movement and KRE-O CITYVILLE INVASION App from ZYNGA®

Pawtucket, R.I. – August 1, 2013 – Dr. Mayhem’s henchmen are invading and it’s up to builders nationwide to keep their city creations safe!  Hasbro, Inc. (NASDAQ: HAS), in collaboration with Zynga® (NASDAQ: ZNGA), expands its popular KRE-O construction line with the introduction of the KRE-O CITYVILLE® INVASION collection, brick-based sets which turn ordinary cityscapes into madcap environments where builders’ imaginations can run as wild as Dr. Mayhem. In addition to mischievous new KREON figures including zombies, gorillas, and vampires, several of the KRE-O CITYVILLE INVASION sets include playful sounds and SONIC MOTION TECHNOLOGY, a unique new innovation to the construction category.

In each KRE-O CITYVILLE INVASION building set equipped with SONIC MOTION TECHNOLOGY, sound waves trigger specific movements in special KRE-O bricks creating a fun action scene filled with KREON figures spinning, shuffling, and swimming into action! Fans can watch as the helicopter included in the SKYSCRAPER MAYHEM set spins to life or AMY APEKEEPER chases after ZAPE the gorilla before he demolishes the city.

“The introduction of KRE-O CITYVILLE INVASION brings a wonderful diversity and playfulness to the construction aisle with its quirky backstory and technological advancements,’ said Kim Boyd, Senior Director Global Brand Marketing, Hasbro, Inc. ‘Together with Zynga, we’re thrilled to give building fans a whole new way to play, both online with the immersive CITYVILLE INVASION app and in physical form as SONIC MOTION TECHNOLOGY makes KRE-O brick-based creations come to life.”

The building fun continues digitally with the free ZYNGA KRE-O CITYVILLE INVASION app, developed with kids in mind and available now on the Apple Store or Google Play. As Commanding General of the CITYVILLE S.O.S (Special Operations Squad), players deploy KREON heroes to defend their city from Dr. Mayhem’s destruction. Special bonus defenses and new buildings to add to each in-game city are awarded to players as they advance in the game. All of the KRE-O CITYVILLE INVASION construction sets also include digital values to help enhance players’ online game play.

KRE-O CITYVILLE INVASION sets are available at most major retailers nationwide and HasbroToyShop.com.

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