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Tuesday, March 19, 2013

LEGO Group to build factory in China

By 2017 a new LEGO factory in Jiaxing, China is expected to be fully operational and have approximately 2000 employees.

The LEGO Group has announced plans to build and operate its own LEGO factory in China. The factory will supply products for the growing Asian market. Construction is expected to begin in 2014.

“It is our strategy to have production close to our core markets in order to secure short lead-time and world class service to our customers and consumers, and it has proven a successful strategy. Asia – including China – is a future core market for the LEGO Group and therefore I am excited to share our plans for the new factory. Having full control of the production process is essential to deliver products of a consistent high quality and safety and in harmony with our values” says Bali Padda, COO and adds:

“In addition by placing a manufacturing site in the region we reduce our environmental impact as we will reduce the need for transporting products from Europe to be sold in Asia.”

State-of the art factory
The factory will be built in the city Jiaxing, right in the middle of the Yangtze River Delta and located approximately 100 km from Shanghai where the LEGO Group is planning to locate a regional distribution centre for Asia.

“The new factory will be built and run with the same technology, automation and standards for employee safety and product quality as our LEGO factories in Denmark, Hungary, Czech Republic and Mexico, and it will have a distinct LEGO look and feel.” says Michael McNulty, Senior Vice President, Procurement.

Producing for Asia only

The LEGO Group currently does not operate its own manufacturing facility in China, but with the new production site including moulding, decoration and packaging facilities it will have a supply base for future growth in Asia. LEGO Group sales in the region have grown by more than 50 percent annually in recent years.

“Based on our current expectations for growth in Asia, the factory should be able to supply approximately 70-80 percent of all the LEGO products sold in the region in 2017. All products made in the new factory will be sold in Asia,” says Michael McNulty.

Location with focus on employees
The location of the new factory, Jiaxing, has a population of 5 million and it has been chosen for several reasons, says Michael McNulty:

“It is close to our regional distribution centre and the city has all the facilities and infrastructure needed. But in addition, we believe the location is perfect in regards to securing the best environment for future LEGO employees. The city is the strongest possible match with core LEGO values, and the plans for a sustainable city development is well organized”

Jiaxing has been named “National Health City”, “National Model City for Greening”, “National Garden City”.

Monday, March 18, 2013

Playmobil Fairies Series new arrival

Playmobil Fairies Series new arrival. If anyone interested in these items, please email to info@brickstoy.com

Tuesday, March 12, 2013

LEGO Lone Ranger sets available soon.

The LEGO Lone Ranger sets that are tied in with the upcoming Lone Ranger movie scheduled for release in July. The LEGO Lone Ranger sets will be released a bit earlier in April. You can see the preliminary images of all the sets here: 2013 LEGO Lone Ranger Sets Pictures!, and now let’s take a closer look!

LEGO to license The Simpsons?


LEGO to license The Simpsons?

"LEGO will produce Homer and Marge" claims the Danish newspaper website DR.dk. I guess, thinking about it, it would seem a natural fit given their skin colour, and it's a wonder they've waited this long to acquire a license for the hit TV cartoon.

Is this true? Simpsons is one of the popular cartoon characters, for sure if LEGO really get the license for this, sure will create more people love LEGO. Brickstoy will keep you post once we know more news about this.

Thursday, March 7, 2013

Lego Minifigures: Character Encyclopedia [Hardcover]---available in May

Lego Minifigures: Character Encyclopedia [Hardcover]---available soon

Hardcover: 208 pages
Publisher: Dorling Kindersley (1 May 2013)
ISBN-10: 1409324621
ISBN-13: 978-1409324621


Get to know all the fantastic minifigures who populate the LEGO® world

Go on the ultimate LEGO adventure in LEGO® Minifigures Character Encyclopedia, with an exclusive minifigure. Meet every single LEGO Minifigure character, including Punk Rocker and Lawn Gnome as well as the DJ and the Pirate Captain.

Inside you'll find character biographies, accessories information, and fun LEGO facts - just what is under Bunny Suit Man's ears? And why is the peaceloving hippie carrying flowers? You can also explore themed pages taking you through various locales like a rock concert, a summer party and the beach.

With inside information on each minifigure's personality, its likes and dislikes, and real-world information behind its creation, LEGO® Minifigures Character Encyclopedia is a must-have for any LEGO fan.

Monday, March 4, 2013

Mega Bloks Skylanders Giants Building Sets available in our shop

Mega Bloks Skylanders Giants Building Sets available in our shop. For details please email to info@brickstoy.com or visit our official online shop, thanks.

Sunday, March 3, 2013

New Year 2013 Mega Bloks Smurfs Building Sets of 5 available

Year 2013 New Mega Bloks Smurfs Building sets available in our shop. Total has 5 new sets. If anyone interested in these items, please email to info@brickstoy.com or visit our official online shop for details.