Wednesday, February 27, 2013
Character Option UK lanuched a new series building sets-Scooby Doo
Warner Bros Consumer Products has extended its long-term partnership with Character Options - with the firm now set to launch a range of Scooby-Doo construction toys under its Character Building banner. across EMEA and North America.
The deal includes rights to brick-based construction vehicles, buildings and collectable figures.
"The Character Group was the obvious choice to take Scooby-Doo into the construction toy category in Europe and North America," said Bruno Schwobthaler, SVP, sales and business development, WBCP EMEA. "We're confident that they can replicate the success of the toy range through construction lines and we very much look forward to building the Scooby brand further."
Jon Diver, joint MD at The Character Group, added: "We're delighted to now be the company taking Scooby into the construction toy aisle in Europe and North America for the first time through our successful new Character Building brand."