Mega Bloks expecting strong year with Minions, Monster High and new additions to the First Building range.
Having enjoyed its first toy fair season as part of Mattel, Mega Bloks
is looking forward to a successful 2015 thanks to brands including
Minions, Mattel’s Monster High and Terminator: Genisys.
As a result of last year’s acquisition, the brand now boasts a
Fisher-Price endorsed pre-school line that will see the First Builders
range welcome new additions this year, including the Block Scooping
Wagon.
“As a member of the Mattel family, Mega now has access to
worldwide consumer insight that drives product development, enhanced
marketing strength to promote its portfolio of leading brands, and a
global distribution network to bring construction to families around the
world,” Pete Fuller, marketing manager, EuRoMEA, Mattel UK, told
ToyNews.
“Combining Mattel’s strengths with Mega’s expertise in
construction establishes the ultimate launch pad for maximising the
potential of powerhouse properties in the construction category.”
The firm is welcoming ranges based on some of this year’s most anticipated movies in Terminator: Genisys and Minions.
“This year, with the release of the highly anticipated Minions movie
hitting screens in May, fans of all ages will be excited to find brand
new Minions construction sets, which will include over 65 buildable
Minion characters, inviting children to collect, build and play out
their favourite adventures of Kevin, Dave, and Bob,” added Fuller.
“Terminator: Genisys will be a great extension to the popular Mega
Bloks Collectors construction series, which currently features some of
the world’s top video game franchises.
“Launching this fall to
align with the release of the box office film, Mega Bloks’ Terminator
Genisys sets will be for the collectors fanbase who love the movie’s
original content, which will be brought to life through highly detailed
construction sets and articulated micro action figures.”
As the
firm celebrates 30 years in the construction sector, Mega Bloks believes
its new additions will help 2015 go down as another successful year.
“Whether it be our award-winning and Fisher-Price endorsed pre-school
line, the extension of our girls portfolio with one of Mattel’s leading
brands, our new box office movie licensees for boys, or the expansion of
our popular collectors construction series, Mega Bloks has something
new and exciting to offer every member of the family.” concluded Fuller.
