PAWTUCKET, R.I. — Hasbro, Inc. (NASDAQ: HAS) announced today it has
entered into agreement with CBS Consumer Products to manufacture and
globally market a variety of products based on the STAR TREK property
beginning in 2013. The toy line will launch in support of the STAR TREK
movie sequel from Paramount Pictures, which will open May 17, 2013.
Leading the product offering from Hasbro will be a line of premium
KRE-OSTAR TREK building sets featuring fantastical spaceships and
legendary characters from the franchise. The KRE-O STAR TREK sets will
offer high-quality KRE-O bricks as well as new KREON figures in the
likeness of popular characters. Among its additional new play
experiences, Hasbro will also offer robust line of roleplay toys for
kids and fans to act out the intergalactic saga as well as select new
figures.
“The STAR TREK property is an entertainment giant known by millions
across the globe and Hasbro is thrilled to be working with CBS Consumer
Products to bring the franchise to life in toy form,” said John
Frascotti, chief marketing officer, Hasbro, Inc. “As a global branded
play company, Hasbro delivers the best properties in a variety of
formats to consumers around the world. We’re excited to offer fans the
opportunity to experience icons of STAR TREK in exhilarating new ways
with our KRE-O building sets as well as with new roleplay items and
more.”
“Hasbro and STAR TREK have always been known as innovative brands,”
said Liz Kalodner, Executive Vice President and General Manager of CBS
Consumer Products. “Bringing them together in this new toy line will
give fans of the entire STAR TREK franchise new ways to experience the
final frontier, including the first complete construction program.”
STAR TREK will mark the third major entertainment property to be
featured in the KRE-O line from Hasbro. The Company successfully
introduced the KRE-O brand in 2011 with building sets featuring its
globally popular TRANSFORMERS characters. In 2012 Hasbro continues the
KRE-O TRANSFORMERS line and is introducing KRE-O BATTLESHIP building
sets based on its gaming property and upcoming live action movie
BATTLESHIP, from Universal Pictures. More details about Hasbro’s STAR
TREK product offerings will be announced at a later date.
