Spin Master unveils toys to life collectables Sick Bricks

The range of collectable construction sets can be brought to life with in a mobile game.

Spin Master has unveiled a new range of toys to life collectables that manages to blend construction with mobile gaming.

Called Sick Bricks, the new line features a collection of characters such as Rotten Walker, Rusty Nuggets and Tiberious Warpspeed.

Each character – featuring an array of ‘special moves’ – can be used in conjunction with Spin Master’s new construction sets, featuring larger monsters such as sharks, aliens and robots.

The new Sick Bricks range also features a mobile game, compatible with both iOS and Android smartphones and tablets.

The game introduces players to Sick City, in which, playing as their Sick Bricks characters, kids must thwart the advances of the evil Overlord Omega, the leader of the baddies.
Featuring various levels to explore and unlock, characters must use their powers of burping, farting and puking to make their way through an onslaught of enemies.

But the Sick Brick tale does not end there.
Similar to the likes of Disney Infinity, Skylanders and Nintendo’s Amiibo, Sick Brick toys can be brought into the game via an Optical Beam.

Allowing kids to capture the image of their Sick Brick character via their device’s camera, the game lets players import characters, monsters, vehicles and complete play sets in to the game.
Sick Brick characters can then be interchanged and mixed and matched to create a cast of custom made characters. Once a hybrid character is beamed in to the game, it will automatically unlock more secret content.

Sick Brick toys will hit stores across the US from March 12th this year.

Spin Master Ionix How to Train Your Dragon 2 Building Sets reviewed!

Spin Master Ionix How to Train Your Dragon 2 Building Sets reviewed!

Product Description

Enter the world of DreamWorks Dragons with Toothless and battle against the dragon hunter Eret and his dragon-capturing war machine! Shapeshift from brick to winged beast as you build Toothless into a mighty dragon! Unleash the exclusive shapeshifting Eret Mini Figure and build his deadly war machine as he hunts down Toothless. Build your favorite scenes from How To Train Your Dragon 2 as you fly into battle with the entire line of IONIX Dragons!

IONIX: the revolutionary line of never before seen construction bricks that change shape before your eyes! These construction bricks shapeshift to become mini figures, action figures, weapons, gear, gadgets and more. What's more, IONIX bricks snap together with other leading construction systems. IONIX: Shapeshift, build, unleash!

Spin Master expands Ionix construction system

DreamWorks Dragons and Pokémon Shapeshift added to the building system.

Spin Master's Ionix construction system is expanding its portfolio to include characters from DreamWorks Animation's How to Train Your Dragon 2 and the world of Pokémon.

The Ionix bricks shapeshift into characters and will allow kids to train, evolve and build their characters from Dragons and Pokémon in a whole new way. In addition, Ionix bricks are 100 per cent compatible with other leading construction systems.

"Dragons and Pokémon represents the greatest children's enetertainment platforms in the world," said James Knight, VP global construction. "Spin Master is thrilled to welcome great characters like Hiccup, Toothless, Pikachu and Squirtle to the Ionix family.

"We're extremely excited for these toys to hit the shelves and for kids to see the shapeshifting magic for themselves."

DreamWorks Animation's global head of consumer products, Michael Connolly, added: "DreamWorks Dragons is establishing itself as a year-round, global franchise and Ionix is the latest example of Spin Master's commitment to creating fantastic lines befitting of these incredible characters and stories."

J C Smith, director of consumer marketing at The Pokémon Company International, continued: "We are thrilled to bring the world of Pokémon to Ionix and the construction category. Fans will love playing out exciting adventures with their favourite Pokémon characters in an entirely new and innovative way."
How to Train Your Dragon by Ionix will hit retail in May, followed by Pokémon in October.

 

Spin Master Innovates the Construction Aisle with the Launch of Tenkai Knights by IONIX –The Revolutionary, Shape-Shifting Building System

IONIX Construction Bricks Shape-Shift to Become Mini Figures, Action Figures, Gadgets and More. 

Toronto, ON (PRWEB) November 05, 2013 

Spin Master Ltd, Canada’s largest children’s toy and entertainment company, revolutionizes the construction aisle this fall with the launch of the much anticipated Tenkai Knights toy line. Tenkai Knights is the first franchise to launch under the IONIX construction brand. IONIX is a revolutionary new construction system featuring never before seen, shape-shifting, building bricks. IONIX bricks are fully compatible with other construction sets, which makes the possibilities endless.

Kids of all ages will be able to bring the Tenkai Knight’s world to life by unleashing the Tenkai power inside each of these truly unique construction bricks. These building bricks are packed with unexpected surprises; infused with a special kind of shape-shifting IONIX brick magic that will allow kids around the world to experience classic construction play in a brand new way. Moreover, the toys bring the characters and world of the Tenkai Knights animated TV series to life.

“Our passion is to push the boundaries of traditional toys and bring incredible innovation (and fun) to everything we create,” says Ronnie Frankowski, VP of Marketing for Spin Master Ltd. “The IONIX building platform is a result of this joyful philosophy. It is the evolution of construction play and an opportunity to change the way you build. It was designed to unlock your imagination, to reveal your inner creativity and to challenge you.”

The Tenkai Knights TV Show, which airs Saturday mornings on Cartoon Network, is a unique US and Japanese co-production that plays to the strengths of each partner. The Spin Master entertainment team worked hand in hand with powerhouse production company, Shogakukan-Shueisha (ShoPro), one of the best anime producers to create a first class, globally successful animated series. Tenkai Knights has a unique style; mixing traditional 2D animation with extraordinary CGI which creates a distinct look that separates Tenkai Knights from other series.

Tenkai Knights by IONIX is available at Toys R Us and Target now and at Wal-Mart on December 1, 2013.

For additional information, please check out our website, http://www.tenkaiknights.com.

About Spin Master Ltd.
A multi-category children’s entertainment company, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world since 1994 and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy’s action phenomena and 2009-2010 Boy’s Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Spin Master Games™ including the popular Hedbanz™, Tech Deck™, Zoobles™ and SpyGear™. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico City, Munich, and Milan. For additional information please visit: http://www.spinmaster.com.

 

Tenkai Knights What is Ionix?-Tenkai Knights

Tenkai Knights

What is Ionix?

Shapeshift. Build. Unleash!

IONIX is a revolutionary, new building system developed by Spin Master.

Our passion is to push the boundaries of traditional toys and bring incredible innovation (and fun) to everything we create. The IONIX building platform is a result of this joyful philosophy. It is the evolution of construction play and an opportunity to change the way you build. It was designed to unlock your imagination, to reveal your inner creativity and to challenge you along the way.

Think of IONIX as system made from supercharged building bricks. Bricks that come alive. Bricks that shapeshift. Bricks with unexpected surprises. Bricks that are infused with a special kind of IONIX brick magic. Simply put, these building bricks are unlike any other bricks you’ve ever seen!

So begin a new creative journey and come build with us. Explore new dimensions of build play and unlock the magic within the bricks. IONIX bricks are fully compatible with other construction sets so the possibilities are endless.